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Privacy Notice

This privacy policy („Policy“) explains how we collect, use, and protect your personal data („Data“) and applies to all Data processing carried out by us, both in the provision of our services and particularly on our websites, mobile applications, and external online presences collectively referred to as „Online Offerings.“

The terminology used herein is not gender-specific.

Last Updated: September 1, 2023

Controller

Magdalena Kagerer
Freelancer
Grünwalder Weg 32D
82041 Oberhaching
Germany

Email: info(at)talent-sourcing.com

Phone: +41(0)798701140

Imprint: https://www.talent-sourcing.com/impressum/

Applicable Legal Bases

Applicable legal bases according to GDPR: Below, you will find an overview of the legal bases under GDPR on which we process personal data. Please note that, in addition to the provisions of GDPR, national data protection regulations may apply in your country of residence or establishment, as well as ours. If more specific legal bases are applicable in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legal obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of GDPR, national data protection regulations apply in Germany. This includes, in particular, the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special provisions on the right to access information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and the transmission and automated decision-making in individual cases, including profiling. In addition, data protection laws of individual federal states may apply.

Applicable legal bases according to Swiss data protection law: If you are in Switzerland, we process your data based on the Federal Act on Data Protection (Schweizer DSG). This also applies if our processing of your data affects you in Switzerland and you are affected by the processing. Unlike GDPR, the Swiss DSG does not generally require a legal basis to be mentioned for the processing of personal data. We process personal data only if the processing is lawful, carried out in good faith, and proportionate (Art. 6(1) and (2) of the Swiss DSG). Furthermore, we only collect personal data for specific, recognizable purposes and process it only in a way that is compatible with these purposes (Art. 6(3) of the Swiss DSG).

Reference to the applicability of GDPR and Swiss DSG: These data protection notices serve both as information under the Swiss Federal Data Protection Act (Schweizer DSG) and under the General Data Protection Regulation (GDPR). For the sake of broader spatial applicability and understanding, GDPR terminology is used. In particular, the terms „processing“ of „personal data,“ „legitimate interest,“ and „special categories of data“ from Art. 9 GDPR correspond to the definitions under Swiss DSG.

Overview of Data Processing

The following overview summarizes the types of data processed, the purposes of their processing, and references the individuals affected.

Types of Processed Data

  • Contact Data.
  • Content Data.
  • Usage Data.
  • Meta, Communication, and Process Data.

Categories of Affected Persons

  • Customers.
  • Prospects.
  • Communication Partners.
  • Users.
  • Business and Contractual Partners.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Contact inquiries and communication.
  • Security measures.
  • Direct marketing.
  • Range measurement.
  • Office and organizational procedures.
  • Management and response to inquiries.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.

Security Measures

In accordance with legal requirements and considering the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of protection commensurate with the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as the access, input, transfer, security of availability, and its separation. Furthermore, we have established procedures to ensure the exercise of data subject rights, the deletion of data, and responses to data breaches. We also take data protection into account in the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by default.

IP Address Truncation: If IP addresses are processed by us or by the service providers and technologies we use, and the processing of the full IP address is not necessary, the IP address is truncated (also known as „IP masking“). The last two digits or the last part of the IP address after a period are removed or replaced with placeholders. IP address truncation is intended to prevent or significantly hinder the identification of a person based on their IP address.

TLS Encryption (https): To protect data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in your browser’s address bar.

International Data Transfers

Data Processing in Third Countries: If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if processing occurs in the context of using third-party services or the disclosure or transfer of data to other individuals, entities, or companies, this only occurs in compliance with legal requirements. If the level of data protection in the third country has been recognized through an adequacy decision (Art. 45 GDPR), this decision serves as the basis for data transfer. In all other cases, data transfers will only take place if the level of data protection is otherwise ensured, especially through standard contractual clauses (Art. 46(2)(c) GDPR), explicit consent, or in the case of contractual or legally required transfer (Art. 49(1) GDPR). In addition, we will inform you of the basis for the third-country transfer with each respective provider from the third country, with adequacy decisions taking precedence. Information on third-country transfers and existing adequacy decisions can be found on the EU Commission’s information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en.

EU-US Trans-Atlantic Data Privacy Framework: Within the framework of the so-called „Data Privacy Framework“ (DPF), the EU Commission has also recognized the level of data protection as safe for certain companies in the United States through the adequacy decision of July 10, 2023. The list of certified companies and further information on the DPF can be found on the website of the U.S. Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you in the context of our data protection notices which service providers certified under the Data Privacy Framework are used by us.

Disclosure of Personal Data Abroad: According to the Swiss Data Protection Act (DSG), we only disclose personal data abroad if adequate protection of the affected persons is ensured (Art. 16 Swiss DSG). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/en/home/state/dataprotection/international/acknowledgementstates.html), we implement alternative security measures. These may include international agreements, specific guarantees, data protection clauses in contracts, standard data protection clauses approved by the Swiss Federal Data Protection and Information Commissioner (FDPIC), or internal data protection regulations recognized in advance by the FDPIC or a competent data protection authority of another country.

According to Art. 16 of the Swiss DSG, exceptions for the disclosure of data abroad can be allowed if certain conditions are met, including the consent of the data subject, contract fulfillment, public interest, protection of life or physical integrity, publicly available data, or data from a legally provided register. These disclosures are always made in accordance with legal requirements.

Rights of Data Subjects

Under the GDPR, data subjects have various rights, primarily arising from Articles 15 to 21 of the GDPR:

  • Right to Object: You have the right to object at any time to the processing of your personal data based on Article 6(1)(e) or (f) GDPR for reasons arising from your particular situation, including profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising, including profiling related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw consent you have given at any time.
  • Right to Information: You have the right to request confirmation as to whether personal data concerning you is being processed, and if so, you have the right to information about this data and further information and a copy of the data in accordance with legal requirements.
  • Right to Rectification: You have the right to request the completion of your personal data or the correction of your inaccurate personal data in accordance with legal requirements.
  • Right to Erasure and Restriction of Processing: You have the right, subject to legal requirements, to request the immediate deletion of data concerning you, or alternatively, to request the restriction of the processing of data in accordance with legal requirements.
  • Right to Data Portability: You have the right to receive the personal data concerning you that you have provided to us in a structured, common, and machine-readable format, or to request the transmission of such data to another data controller in accordance with legal requirements.
  • Right to Lodge a Complaint with a Supervisory Authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you believe that the processing of your personal data violates the GDPR.

Rights of Data Subjects under Swiss DPA:

  • Right to Information: You have the right to request confirmation as to whether personal data concerning you is being processed and to receive the necessary information to assert your rights under this law and to ensure transparent data processing.
  • Right to Data Disclosure or Transfer: You have the right to request the disclosure of your personal data that you have provided to us in a common electronic format.
  • Right to Rectification: You have the right to request the correction of your inaccurate personal data.
  • Right to Object, Deletion, and Destruction: You have the right to object to the processing of your data and to request the deletion or destruction of your personal data.

Use of Cookies

Cookies are small text files or other storage markers that store information on end devices and retrieve information from end devices. For example, to store login status in a user account, shopping cart contents in an e-shop, accessed content, or functions used in an online offer. Cookies can also be used for various purposes, such as ensuring the functionality, security, and convenience of online offers, as well as for creating visitor flow analyses.

Consent Information: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless it is not required by law. In particular, consent is not required when storing and retrieving information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e., our online offering) expressly requested by them. Cookies that are absolutely necessary typically include cookies with functions related to the display and operability of the online offer, load balancing, security, storage of user preferences and choices, or similar purposes related to providing the main and ancillary functions of the online offering requested by users. Revocable consent is clearly communicated to users and contains information about the respective cookie usage.

Information about Data Protection Legal Bases: The legal basis for processing personal data of users using cookies depends on whether we request user consent. If users consent, the legal basis for processing their data is the declared consent. Otherwise, the data processed using cookies is based on our legitimate interests (e.g., in the commercial operation of our online offering and improving its usability) or, if the use of cookies is necessary to fulfill our contractual obligations, if necessary to fulfill our contractual obligations. We will inform users about the purposes for which we process cookies as part of this privacy policy or as part of our consent and processing processes.

Storage Duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary Cookies (also known as Session Cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  • Persistent Cookies: Persistent cookies remain stored even after the end device is closed. For example, login status can be stored, or preferred content can be displayed directly when the user revisits a website. Data collected using cookies can also be used for audience measurement. If we do not provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are persistent and can be stored for up to two years.

General Information on Revocation and Objection (Opt-Out): Users can revoke any consents they have given and object to processing in accordance with legal requirements. To do so, users can restrict the use of cookies in their browser settings (which may also limit the functionality of our online offering). Users can also declare their objection to the use of cookies for online marketing purposes on the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

  • Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

  • Processing of Cookie Data Based on Consent: We use a cookie consent management process in which user consents to the use of cookies, as well as the processing and providers mentioned in the context of the cookie consent management process, can be obtained, managed, and revoked. The consent statement is stored to avoid having to repeat the request for consent and to be able to prove the consent in accordance with legal obligations. Storage can be done server-side and/or in a cookie (so-called opt-in cookie or similar technologies) to associate the consent with a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the consent storage can be up to two years. A pseudonymous user identifier is created, and information about the scope of the consent (e.g., which categories of cookies and/or service providers) as well as the browser, system, and device used are stored; Legal Bases: Consent (Art. 6(1)(a) GDPR).
  • BorlabsCookie: Cookie Consent Management; Service Provider: Hosted locally on our server, no data sharing with third parties; Website: https://de.borlabs.io/borlabs-cookie/. Further Information: An individual user ID, language, types of consents, and the timing of their submission are stored server-side and in the cookie on users‘ devices.
  • Complianz: Cookie Consent Management; Service Provider: Hosted locally on our server, no data sharing with third parties; Website: https://complianz.io/; Privacy Policy: https://complianz.io/legal/. Further Information: An individual user ID, language, types of consents, and the timing of their submission are stored server-side and in the cookie on users‘ devices.

Business Services

We process data of our contractual and business partners, such as customers and interested parties (collectively referred to as „contractual partners“), as part of contractual and similar legal relationships and related measures, as well as in the context of communication with contractual partners (or pre-contractually), for example, to respond to inquiries.

We process this data to fulfill our contractual obligations. This includes, in particular, obligations to provide the agreed services, any update obligations, and remedies for warranty and other performance disruptions. Furthermore, we process the data to safeguard our rights and for the purposes of administrative tasks associated with these obligations, as well as for business organization. Additionally, we process the data based on our legitimate interests in proper and efficient business management and in security measures to protect our contractual partners and our business operations from misuse, threats to data, secrets, information, and rights (e.g., for involving telecommunications, transport, and other auxiliary services, subcontractors, banks, tax, and legal advisors, payment service providers, or financial authorities). In accordance with applicable law, we only disclose data of contractual partners to third parties to the extent required for the aforementioned purposes or for compliance with legal obligations. Contractual partners will be informed about further forms of processing, e.g., for marketing purposes, as part of this privacy policy.

We will inform contractual partners about which data is required for the aforementioned purposes, either before or during data collection, e.g., in online forms, through special labeling (e.g., colors), or symbols (e.g., asterisks), or personally.

We delete the data after the expiration of legal warranty and comparable obligations, i.e., in principle, after the expiration of 4 years, unless data is stored in a customer account, e.g., as long as it must be kept for legal reasons for archiving purposes. The legal retention period is ten years for tax-relevant documents and for commercial books, inventories, opening balances, annual financial statements, which are relevant for understanding these documents, work instructions required for understanding these documents, and other organizational documents, as well as for trade and business letters received and copies of letters sent. The retention period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance, the annual financial statement, the management report, the trade or business letter was received or sent, or the booking voucher was created, and the record was made or the other documents were created.

If we use third-party providers or platforms to provide our services, the terms and privacy policies of the respective third-party providers or platforms apply to the relationship between users and the providers.

  • Processed Data Types: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Contract data (e.g., contract object, term, customer category).
  • Concerned Persons: Prospects. Business and contractual partners.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Contact inquiries and communication; Office and organizational procedures. Management and response to inquiries.
  • Legal Bases: Contractual performance and pre-contractual inquiries (Art. 6(1)(b) GDPR); Legal obligation (Art. 6(1)(c) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Providers and Services Used in the Course of Business Activities

In the course of our business activities, we use additional services, platforms, interfaces, or plugins from third-party providers (briefly „services“) in compliance with legal requirements. The use of these services is based on our interests in the proper, lawful, and economical management of our business operations and our internal organization.

  • Processed Data Types: Inventory data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Contract data (e.g., contract object, term, customer category).
  • Concerned Persons: Customers; Prospects; Users (e.g., website visitors, users of online services). Business and contractual partners.
  • Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.
  • Legal Bases: Legitimate interests (Art. 6(1)(f) GDPR).

Provision of the Online Service and Web Hosting

We process user data to provide our online services. For this purpose, we process the user’s IP address, which is necessary to transmit the content and functions of our online services to the user’s browser or device.

  • Processed Data Types: Usage data (e.g., visited web pages, interest in content, access times); Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, consent status); Content data (e.g., entries in online forms).
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Provision of our online service and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices, such as computers, servers, etc.). Security measures.
  • Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

  • Collection of Access Data and Log Files: Access to our online offering is logged in the form of so-called „server log files.“ Server log files may include the address and name of the accessed web pages and files, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. Server log files can be used, on the one hand, for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the load and stability of the servers; Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).Data Deletion: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
  • Email Sending and Hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of the recipients and senders, as well as further information concerning email transmission (e.g., the involved providers) and the contents of the respective emails, are processed. The aforementioned data may also be processed for the purpose of detecting spam. Please note that emails on the Internet are generally not encrypted when sent. In most cases, emails are encrypted during transport, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. Therefore, we cannot accept any responsibility for the transmission path of emails between the sender and our server; Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • Content Delivery Network: We use a Content Delivery Network (CDN). A CDN is a service that helps deliver the contents of an online offering, especially large media files such as graphics or program scripts, faster and more securely through regionally distributed and Internet-connected servers; Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • STRATO: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacity); Service Provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR); Website: https://www.strato.de; Data Protection Policy: https://www.strato.de/datenschutz. Data Processing Agreement: Provided by the service provider.

Contact and Inquiry Management

When contacting us (e.g., by mail, contact form, email, telephone, or via social media) and within the scope of existing user and business relationships, the information provided by the inquiring individuals is processed as far as necessary to respond to contact inquiries and any requested actions.

  • Processed Data Types: Contact data (e.g., email, phone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited web pages, interest in content, access times); Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, consent status).
  • Data Subjects: Communication partners.
  • Purposes of Processing: Contact inquiries and communication; Management and response to inquiries; Feedback (e.g., collecting feedback via online forms). Provision of our online offering and user-friendliness.
  • Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR). Contract performance and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

  • Contact Form: When users contact us via our contact form, email, or other communication channels, we process the data provided to us in this context to handle the reported issue; Legal Basis: Contract performance and pre-contractual inquiries (Art. 6(1) sentence 1 lit. b) GDPR), Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter „newsletters“) only with the consent of the recipients or legal permission. If the contents of the newsletters are specifically described within the scope of a registration for the newsletter, they are decisive for the consent of the users. In all other cases, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal addressing in the newsletter, or other information if necessary for the purposes of the newsletter.

Double Opt-In Procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary to prevent anyone from registering with someone else’s email addresses. Newsletter registrations are logged in order to be able to provide evidence of the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation times, as well as the IP address. Changes to your data stored with the email service provider are also logged.

Deletion and Restriction of Processing: We may store the email addresses that have been unsubscribed for up to three years based on our legitimate interests before we delete them to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. Individual deletion requests are possible at any time, provided that the former existence of consent is confirmed. In the case of obligations to permanently observe contradictions, we reserve the right to store the email address solely for this purpose in a blocking list (so-called „blocklist“).

The logging of the registration procedure is carried out on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider with the sending of emails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents:

Information about us, our services, promotions, and offers.

  • Processed Data Types: Inventory data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, consent status); Usage data (e.g., visited web pages, interest in content, access times).
  • Data Subjects: Communication partners.
  • Purposes of Processing: Direct marketing (e.g., by email or postal).
  • Legal Basis: Consent (Art. 6(1) sentence 1 lit. a) GDPR). Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • Opt-Out Option: You can cancel the receipt of our newsletter at any time, i.e., revoke your consent, or object to further receipt. You can find a link to unsubscribe from the newsletter at the end of each newsletter or use one of the contact options provided above, preferably by email, to do so.

Further Information on Processing Procedures, Procedures, and Services:

  • Measurement of Opening and Click Rates: The newsletters contain a so-called „web beacon,“ i.e., a pixel-sized file that is retrieved from our server, or, if we use a shipping service provider, from its server when the newsletter is opened. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used to improve our newsletter from a technical point of view based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click rates and the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users. Separate revocation of the success measurement is unfortunately not possible; in this case, the entire newsletter subscription must be canceled, or an objection must be raised against it. In this case, the stored profile information will be deleted;
    Legal Basis: Consent (Art. 6(1) sentence 1 lit. a) GDPR).
  • Mailchimp: Email delivery and email delivery and automation services; Service Provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal Basis: Legitimate interests (Art. 6(1) sentence 1 lit. f) GDPR); Website: https://mailchimp.com; Data Protection Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/; Basis for Data Transfer to Third Countries: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider). Further Information: Special security measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.

Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as „audience measurement“) is used to evaluate visitor traffic to our online offering. It may include pseudonymous data about visitors‘ behavior, interests, or demographic information, such as age or gender. Through audience analysis, we can identify the most common times our online offering or its features and content are accessed or reused. We can also determine which areas need optimization.

In addition to web analysis, we may use testing procedures to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles may be created for these purposes, consisting of data aggregated from user interactions. Information may be stored in a browser or on an end device and may include data such as visited web pages, used elements, technical information like the browser used, the computer system used, and usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data may also be processed.

IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) is stored in the context of web analysis, A/B testing, and optimization. Instead, pseudonymous information is stored in user profiles, which only contain the information needed for the respective procedures.

  • Processed Data Types: Usage Data (e.g., visited web pages, interest in content, access times). Meta, Communication, and Process Data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Audience measurement (e.g., access statistics, identifying returning visitors); Profiles with user-related information (creating user profiles). Providing our online offering and user-friendliness.
  • Security Measures: IP masking (pseudonymization of IP address).
  • Legal Bases: Consent (Art. 6(1) sentence 1 lit. a) GDPR). Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

  • Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. Its purpose is to associate analysis information with an end device to recognize which content users accessed within one or more usage processes, which search terms they used, repeated accesses, or interactions with our online offering. Additionally, the time of use and its duration are stored, as well as the sources of users referring to our online offering and technical aspects of their end devices and browsers. Pseudonymous user profiles are created with information from the use of different devices, and cookies may be used. Google Analytics does not log and store individual IP addresses for EU users. However, for EU traffic, IP address data is used exclusively for the derivation of geolocation data before being immediately deleted. They are not logged, not accessible, and not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com/intl/en/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for Third-Country Transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-Out Option: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=en, Settings for Displaying Advertisements: https://adssettings.google.com/authenticated. Further Information: https://privacy.google.com/businesses/adsservices (Types of Processing and Processed Data).
  • Google Tag Manager: Google Tag Manager is a solution that allows us to manage website tags via an interface and integrate other services into our online offering (see further details in this privacy policy). The Tag Manager itself (which implements the tags) does not create user profiles or store cookies. Google only receives the user’s IP address, which is necessary to run Google Tag Manager; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6(1) sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms. Basis for Third-Country Transfers: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
  • Jetpack (WordPress Stats): Jetpack offers analysis features for WordPress software; Service Provider: Automattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal Bases: Consent (Art. 6(1) sentence 1 lit. a) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy. Basis for Third-Country Transfers: EU-US Data Privacy Framework (DPF).

Presence on Social Networks (Social Media)

We maintain online presences within social networks and process user data within this framework to communicate with active users there or to provide information about us.

Please note that user data may be processed outside the European Union in this context. This may result in risks for users, as it could make it more difficult to enforce user rights, for example.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. User profiles can be created based on user behavior and resulting interests. These user profiles can, in turn, be used to display ads within and outside the networks that likely correspond to users‘ interests. For these purposes, cookies are typically stored on users‘ computers, in which user behavior and interests are stored. In addition, data may also be stored in the user profiles independently of the devices used by users (especially if users are members of the respective platforms and are logged in).

For a detailed presentation of the respective processing methods and the option to opt-out (opt-out), please refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to users‘ data and can take appropriate measures and provide information directly. If you still need assistance, you can contact us.

  • Processed Data Types: Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms); Usage data (e.g., visited web pages, interest in content, access times). Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, consent status).
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Contact requests and communication; Feedback (e.g., collecting feedback via online forms). Marketing.
  • Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

Plugins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). This may include graphics, videos, or maps (hereinafter collectively referred to as „content“).

The integration always presupposes that the third-party providers of this content process the IP address of the users, since without the IP address, they could not send the content to the browser of the respective user. The IP address is thus necessary for the presentation of this content or functions. We strive to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. With the help of „pixel tags,“ information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring web pages, visit times, and other information regarding the use of our online offering, as well as may be combined with such information from other sources.

  • Processed Data Types: Usage data (e.g., visited web pages, interest in content, access times); Meta, communication, and process data (e.g., IP addresses, time stamps, identification numbers, consent status); Master data (e.g., names, addresses); Contact data (e.g., email, telephone numbers); Content data (e.g., entries in online forms).
  • Data Subjects: Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Provision of our online offering and user-friendliness.
  • Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR).

Further Information on Processing Procedures, Procedures, and Services:

  • Google Fonts (Provided on Our Own Server): Provision of font files for user-friendly presentation of our online offering; Service Provider: Google Fonts are hosted on our server, no data is transmitted to Google; Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • Font Awesome (Provided on Our Own Server): Presentation of fonts and symbols; Service Provider: Font Awesome Icons are hosted on our server, no data is transmitted to the Font Awesome provider; Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR).
  • YouTube Videos: Video content; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6(1) sentence 1 lit. f) GDPR); Website:</https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third-Country Transfers: EU-US Data Privacy Framework (DPF).